Now get an unlimited talk time on your Idea 10p/min plan.
Idea's marketing blitzkrieg initiated last year was indeed a huge success but its record sales figure this year are also being attributed to the alluring Idea prepaid and postpaid deals on offer. Idea prepaid plans have always been a talk of town and with Idea breaking into top 3 operators recently, it's but obvious that it would like to better its position in the buzzing Indian market as it climbs atop.
Traditionally, Idea cellular prepaid has been a strong force in southern circles and after registering the numbers in Tamil Nadu and Andhra; Idea mobile plans have now shifted their focus to Jharkhand and Bihar too. Apart from the 5 major cities and the tier 2 towns, Idea hasn't yet set down its foot in many eastern states with same vigor. Its recent moves are a clear indication that the issues are being addressed. What remains to be seen is how quickly Idea mobile plans, with all its promotional fanfare, can penetrate the consciousness of people in these new states. For now it's a wait and watch game.