There's good news for India's cellular consumers. With new entrants further increasing the already neck to neck competition in the prices, all service providers are lowering their rates like never before. Whether you are an individual user or a business enterprise, India's Idea consumers now have a new reason to cheer. In a bid to attract new subscribers in today's heavily competitive market, prices have been slashed for both Idea cellular prepaid and Idea cellular postpaid services.

Staying true to their tagline - an Idea can change your life- this Aditya Birla owned venture is leaving no stone unturned to establish a clear hegemony over the cellular market. Offered by one of the largest GSM providers in the country, Idea mobile plans are designed keeping the individual customer's needs in mind. Special pay per second plans have been introduced for Idea cellular postpaid customers and various SMS packs are also on offer for Idea cellular prepaid consumers. The slashed rates are available for both Idea's existing prepaid and postpaid subscribers.

With over 30 different plans for specific target areas, Idea certainly has an edge over its competitiors. Special roaming and 3G plans are available for Idea postpaid subscribers. These are in conjunction with the existing Idea postpaid plans and have proved attractive for the student community as well as frequent travelers and business-men alike. It is most suitable for persons who are obliged to travel a lot as well as for those who do have with temporary residences. As a result, Idea cellular services are now one of the most widely acknowledged 3G services in India. Idea is undoubtedly one of the dominating brands in the cellular market and with the slashing of prices for Idea cellular prepaid and Idea cellular postpaid services, its future certainly looks promising.