When some countries have launched 4G technology, in India, there is a war like scenario among the telecom leaders for 3G data cards. All the leading operators including Bharti Airtel, Reliance, Vodafone, etc. have brought their 3G services late in India and the price sensitive Indian markets are still in its early stages when we discuss ‘3G technology’.
Currently, most of the operators are using new marketing techniques to expand their market. Bharti Airtel has released an offer wherein it has several red colored vehicles or the popularly known “3G buses” on the shift in some of the significant places. Users can catch these vehicles to get an encounter of the 3G solutions like Mobile TV, online gaming and video calling. 3G campaigns for Reliance data cards are quite ordinary. Though the ads go on describing about the new solutions that are being provided, it does not create any excitement about the product.
The Vodafone’s 3G ad campaign is just amazing. Its success from the Zoo Zoo campaign can be accessed from the point that it has been the biggest gainer with regards to variety of users who have made the decision to switching service providers while maintaining the same number. Zoo 3G, the new super hero of the Zoo Zoo group is everywhere be it off-line or online.
Tata Docomo has converted a large number of its suppliers in encounter shops where one can come and experience the advanced attributes of 3G. The operator also performed a lot of outside campaigning work for Docomo data card, some of it being very impressive in characteristics. Aircel has shifted up the rankings fairly easily and I experience this is due to its connection with the Indian Cricket captain, MS Dhoni. These add campaigns have been quite impressive in its promotions.
3G services for Idea data cards are again, I experience not a very excellent campaign. After a very effective ‘What an Idea sirji’ campaign presenting Abhishek Bachchan, the existing ads have not done a bit to woo its viewers. Further, there are some other operators which are bringing new 3G campaigns to strengthen their markets.