The hype surrounding 3G has proved to be its undoing. 3G services for all their marketing frenzy have proved to be a dud and the sceptics are rejoicing. With doubts being raised about the market operators technical capabilities to deliver on the promised speeds way before their launch, only a stellar showing would have dispelled the doubt mongers. But rising instances of call drops, slow speeds coupled with high prices have ensured that the percentage of customers intending to switch to 3G remains same the same as last year.
If you can’t get rid of that ‘DO-CO-MO’ tune that runs in your head even after the commercials are long over, you would know exactly why Tata Tele services has decided to club all its brands under the umbrella of the now famous DOCOMO. Till now Tata Docomo had confined itself to GSM based plans. Recent spurt of Docomo 3G commercials had created quite an impact on its market figures. The now-clubbed tele-services which were offered by Tata were Tata Photon – the high speed data card, CDMA powered Indicom brand and the fixed line Walky.