Though TRAI (telecom authority of India) decided to rein in the telemarketers who sent SMS in bulk to many subscribers, leaving them irate, the medicine seems to have ruffled quite a few common people. Its decision to limit the SMS to 100 per day from any given number has resulted in deaf society being hit the most. SMS was the primary medium of easy communication amongst the hearing-impaired and their family. Now these people have been sent scouring for cheap, cost saving mobile plans.

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