The leading mobile network provider, Vodafone India has recently lost one of its top executives, Manu Kapoor. Kapoor was working with the brand as director for the external affairs since March 2012. The company has decided to replace him with Rohit Adya, presently heading operations. As per the information available, Kapoor has given a prior notice though he will serve the company till the end of June 2013.
According to an official Vodafone statement, “Manu joined Vodafone India in March 2012 to set up the External Affairs portfolio and has played an important role in helping the business connect better with the external environment and to smoothen out the communications agenda for the organization”.
The biggest surprise was that his resignation has come at a crucial time, when the company is in a legal battle with the Indian Government on charges of tax evasion; the amount being around $2 billion.
Kapoor has also worked, with another telecom giant, Reliance Industries in the past and joined Vodafone while the Indian government was planning to change the tax laws.
Vodafone has performed really well in the past one year, especially its Vodafone 3G data card that has become very popular. The brand has emerged as one of the toughest competitor in the Indian mobile and data cards market, as Vodafone has worked towards improving its services and network coverage. Furthermore, Vodafone’s popularity can also be attributed to its unique and interesting advertising and marketing campaigns and the use of ZooZoo characters.
While Vodafone’s closest competitor is Airtel in the mobile market, it has several other competitors like MTS, Airtel, Tata, and many others in the data cards space. Now with Vodafone having found a new Operations Head in Rohit Adya, the company seems to be poised to scale new heights.