September of 2011 saw India silently cross the 100 million mark of internet users. While not much has been made of this fact, the e-commerce populace is grinning wide, licking their lips at the ever expanding market. IAMAI came out with other important details in this report too. Nearly 70 percent of these are active users, which itself is a huge number for online commercial ventures. But the urban and rural divide still persists with only a quarter of those users from villages. Though public access points like cyber cafe are still important, there has been a major fall in the usage numbers with the advent of cheap internet in every home. People shop online, Buy Datacard Online and pay bills too.
What’s more important is the fact that with similar levels of jump, India may soon become an apple of the eye of global online market, with largest online users at their doors. As Indians warm up to concept of online trade and awareness about the ecommerce practises increases, the market would get rolling. It’s purely ‘When’ rather than ‘If’ we reach there. So, good times lie in wait for people with online businesses.
