Our mobile sector is facing one of its worst patches, thanks to the ever increasing inflation and over-enthusiastic 3G jumps by most of the big players in market in the recent past. After the relatively mild response received by 3G services despite their advertising blitzkrieg, some known names in the telecom industry are taking the easy way out to cut their losses – that is, by shifting the losses on us. In case some of you haven’t noted as yet, Vodafone mobile plan in postpaid domain has already taken a jump and that too without much ruckus.
While we act finicky, ensuring that we choose the best mobile plan, our operators are keeping us oblivious to the pending rate hikes by 20-30%, which would come in effect from the month of March. Bharti Airtel has also accepted that similar changes could be seen in Airtel mobile plan and other Airtel deals to ensure that the company continues to notch up good figures.
It is a Catch 22 situation for all of us with almost all the larger operators jumping the gun, including state owned BSNL. While you and I are busy taking immense care to save mobile bill, it will hardly bear any fruit thanks to the industry that seems oblivious to their customer’s plight.